Once branding is complete and we know who you are, we will work with you to create the best marketing strategy to introduce your brand image to the community.
To accomplish this, we work in three critical phases.
The first phase: We will work with you to understand the desired target audience using a multi-layered demographics model. This includes, average household income, average age, household occupancy, race, gender, desired payment method, payers, major employers, and other socioeconomic factors.
The second phase: This phase involves understanding the competitive landscape in your community. Using this information, we can work to out-market the competition or communicate to prospective patients in a way that they best receive offers to do business with your practice.
The third phase: This phase involves graphic designers and copywriters who will create a portfolio of compelling marketing materials to market your practice.